Master of Marketing

A specialist degree for future marketing leaders that will sharpen your customer focus and broaden your business management skills.

Next Intake: Term 3 (June 2024)
2+ years

Enhance your strategic marketing and leadership skills at Australia’s premier business school.

Apply for our flexible part-time Master or Graduate Diploma in Marketing and gain the hands-on skills required to develop demand-side strategies that drive long-term success.

Through deepening your expertise in the latest concepts and practical tools, you will become a highly valued asset with your ability to analyse, plan and execute within today’s complex business landscape.

Study alongside our Part-time MBA students in a dynamic and creative environment, while broadening your network with Australia’s next generation of leaders, our world-renowned faculty and industry thought leaders.

Why Marketing at Melbourne Business School

Top Ranked University icon

#1 University in Australia, Marketing

QS World University Rankings, 2023

Number 1 University icon

#1 University in Australia

The University of Melbourne
Times Higher Education, 2023
World Class Talent icon

Globally Respected

Our faculty come from 19 countries across the globe and boast deep industry knowledge and connections.
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Industry Connections

Connect with Australia’s premier marketing professionals through our partners and extensive alumni network.

Student Experience

People come to Melbourne Business School because they want to study with the best.

We attract some of the brightest academics from around the world, who teach in intimate class sizes and are accessible to you throughout your studies.

Drawing on lessons from lectures, seminars, site visits, applied projects and live case studies, you will learn to lead, manage and communicate the value of effective marketing across business functions.

We offer opportunities for self-development via a wide range of electives, co-curricular activities, career coaching, student clubs, prizes and industry networking events.

Enjoy the flexibility of evening and weekend classes, four intakes a year and the freedom to adapt your study load to your life.

Student Testimonials

Simon Antonis
MBS has been a big part of my adult life, completing my Master of Marketing and then a Leadership short course. Both have helped build confidence in what I do and given me an outstanding network of alumni I can draw on into the future.
Simon Antonis
CEO, Fenton Stephens,
Class of 2010

What You'll Study

Our Master of Marketing program consists of core general management, specialised marketing and marketing-related elective subjects.
The subjects cover all aspects of marketing including the areas you need to plan, cost, pitch and deliver marketing campaigns.

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Dependable strategies and ideas

The latest marketing management theory and practice.
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Adapting to complex environments

Market structure and operation in dynamic, global, information-intensive environments.
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Executing robust operations

Cutting-edge marketing concepts, processes and managerial frameworks.
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Workforce ready, hands-on skills

Practical tools and techniques for marketing analysis, planning, implementation and evaluation.
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Business leadership and management

Principal business functions, including human resources, economics and leadership.

Course Structure

Both Master of Marketing and Graduate Diploma in Marketing students will complete Leadership first then choose from a number of core and elective subjects.
162.5 credit points total required to complete the Master of Marketing and 112.5 for the Graduate Diploma in Marketing.

Core Subjects (General Management)

Leadership (6.25 = 0.5 subject)

Build leadership capability by developing your intrapersonal and interpersonal skills. Explore theoretical concepts and perspectives alongside practical exercises to prepare you for the challenges of leading in a complex environment.

 

Business Essentials (12.5)

Develop an essential foundation for becoming an effective business executive, including the skills for successfully completing more advanced subjects of the Master of Marketing and Graduate Diploma in Marketing programs.

You will gain a clear understanding of the key areas needed to successfully manage a business, including leading and managing people, growing demand, managing operations, and managing financial sustainability.

 

Data Analysis (12.5) (Masters only)

Gain the core skills to extract information from data to inform managerial decisions. You will learn quantitative analysis, analytical thinking and ways to measure performance, which will build in you the framework for solving complex business problems and the foundation for advanced MBA subjects.

Managerial Economics (12.5) (Masters only)

Learn to properly develop and evaluate strategic business options and informed decisions using managerial tools for economic reasoning. You will discuss fundamental concepts and develop analytical skills required in managerial and strategic decision‐making.

Managerial Ethics and Business Environment (6.25 = 0.5 subject)

Find out how the societal context affects organisations and their strategies, as well as why managerial ethical problems frequently arise in the business context.

Learn to evaluate business decisions by considering various stakeholders and the moral reasoning frameworks that can help you be more aware of ethical pitfalls.

Managing People (12.5)

Acquire the analytical skills to identify, diagnose and solve people-related challenges in organisations. You will use tools to examine different theoretical concepts and perspectives that underlie individual and organisational behaviour to improve performance in a practical manner.

Core Subjects (Marketing)

Consumer Behaviour (12.5)

At its essence, marketing is an attempt to influence consumer behaviour. Dive into the fundamental theories and concepts of consumer psychology and the research empowering it to enhance your understanding of why people choose, use and evaluate goods and services the way they do – gaining powerful influence tactics.

Marketing (12.5)

Learn to manage market demand using proven demand‐side strategies. You will learn to recognise, create, grow and protect market‐based assets that influence demand and how marketing investments help develop and translate market‐based assets into outcomes that ensure an organisation’s long‐term survival and success.

Marketing Research (12.5) (Masters only)

Examine qualitative and quantitative techniques of marketing research to address challenges facing any organisation – including market segmentation, targeting and positioning, estimating market potential, forecasting demand, advertising, pricing and more. You will then conduct a field-project on a marketing research problem.

Marketing Strategy (12.5)

Discover the benefits of undertaking marketing actions within a strategic framework. Through analysis, planning, generating and calibrating strategic options, you will learn how a good marketing strategy works with the target segment to refine organisational vision and focus efforts on the most worthwhile of opportunities.

Elective Subjects

Brand Management (12.5)

Open your mind to the challenges of building, protecting and strengthening a brand. You will take an applied approach to examining how to manage a brand, including the research, strategy and architecture that goes into a brand and ways to build, position and extend it as found in B2B, consumer and luxury retail brands.

Digital Product Management (12.5)

Product Managers must understand customer and business needs to drive the development of digital products. Learn to work through the digital product lifecycle, from writing the product requirements to managing the development trade-offs and prioritisation to delivering the products to users and finally improving the products through iteration.

Leadership and Change (12.5)

Explore a leader's role and its impact and influence on organisational performance. You will examine the theory and practice of how leadership makes a difference and learn to understand your own leadership capabilities and challenges.

Marketing Analytics (12.5)

It has become increasingly important to know how marketing actions translate into revenue and profit growth. The tools that enable this translation are part of a toolkit called “marketing analytics.” Marketing analytics is a technology-enabled and model-supported approach to harness customer and market data to enhance marketing decision-making. This subject provides students with knowledge of marketing analytics, the ability to know which analytics tools and solutions to use for which marketing problems, the ability to assess tools and solutions that address marketing problems, and the ability to influence marketing outcomes such as satisfaction, choice, loyalty, word of mouth, and customer referrals.

Marketing Communications (12.5)

Explore what leading firms are doing in response to changes affecting the discipline of marketing communications. You will learn the concepts and techniques of contemporary communications, including design, implementation, planning and how to manage multiple media, such as online, broadcast and more.

Negotiations (12.5)

Negotiation is the art and science of securing agreements between two or more interdependent parties. Discover why people and organisations behave the way they do in competitive situations and come to understand the broad spectrum of negotiation problems faced by managers and professionals in a global context.

Strategic Pricing for Business Insights (12.5)

This subject will help students better understand the pricing process and design effective pricing strategies. It will cover the fundamental theories, conceptual frameworks, and analytical tools for formulating pricing strategies.

Upon successful completion of this subject, students will gain insights into successful pricing strategies in various industries and know how to improve a firm’s pricing decision through price customisation and price structure.

Select 50 credit points from the below list for Masters and 37.5 credit points for a Diploma.

Download a brochure

Explore further details about the class profile, learning approach and more.

Study Options

Jump straight into our part-time Master of Marketing or start with the shorter Graduate Diploma.

Grad Dip Marketing 12 months

Graduate Diploma

Gain a complete marketing toolkit with the Graduate Diploma in Marketing that will develop your marketing insight and business knowledge.

 

What will I study?

  • Four core general management subjects
  • Three core marketing subjects
  • Three elective subjects
Master of Marketing 24 months

Master of Marketing

Complete the Part-time Master of Marketing to unlock your full marketing potential, transform the way you see business and maximise your career opportunities.

 

What will I study?

  • Five core general management subjects
  • Four core marketing subjects
  • Four elective subjects

Our Faculty

The logic of marketing is deceptively simple. However, achieving marketing advantage over competitors, requires a broad set of competences.

We designed this course to take a broad approach to creating competitive advantage through marketing by engaging with consumer behaviour, marketing planning and analysis and communication.

DON O'SULLIVAN
Professor of Marketing

Meet With Us

Let us answer your questions face-to-face.

Let us answer your questions face-to-face.

The best way to find out more about studying at Melbourne Business School is to speak with us. We can meet with you one-on-one at our Carlton Campus, or schedule a video conference at a time that suits you.

We can assist you with information on subjects and study materials, campus life, funding your course as well as guide you through your application.

If you're interested in studying at Melbourne Business School, please join us for an information session or contact us to arrange a time that suits you.

Opportunities

group of alumni having a discussion in a lecture theatre at Melbourne Business School
Established in 1990, the Clemenger BBDO Scholarship supports our Master of Marketing degree, which is studied part time and can form part of a dual degree with our MBA.
Jetstar Case Challenge | Melbourne Business School
Showcase your strategic and analytical skills while directly engaging in real business challenges with organisations such as Jetstar, Visit Victoria and more.
Students graduating
For most MBA alumni, it only takes another six subjects to complete an additional Master of Marketing degree. Talk to us to find out more.

Career Services

Recruitment Partners

Attend a range of workshops, masterclasses and webinars on topics such as business networking skills and case practice sessions.

Individual coaching session at the hub

Our career coaches will help you develop your job-hunting skills, maximise your future opportunities and increase your chances of success.

Investment

Program Fee

The 2024 program fee is $4,880 per subject (12.5 credit points equivalent)


Fees are paid per subject, per term in advance.*


FEE-HELP

FEE-HELP is available for eligible Australian citizens and permanent residents.



Company Sponsorship

Many students share the cost of studying with their employer. Melbourne Business School is happy to provide a business case to share with your employer about the benefits of studying a part-time Master of Marketing to the organisation. Please contact us for more information.



Other Costs

Approximately $120 per subject is a reasonable amount to budget for textbooks and other study-related expenses.



*Fees are subject to annual review and may be adjusted to take into account cost increases. The School guarantees that fees will not increase by more than 10 per cent from year to year.

Scholarships

We have a wide range of scholarships available to support your study at Melbourne Business School.

Our scholarships encourage diversity, provide opportunity and reward talent.

When you apply for specific programs, you will automatically be considered for the scholarships available for that program. There are however certain scholarships where you need to make a separate application by a certain date.

For more information, visit our Scholarships  page

How to Apply

Application Process

Apply

  1. Commence an application to become familiar with the application process.
  2. Meet with us to find out more about the School and program.
  3. Complete and submit your application by the application closing date.

Offer

The Selection Committee will make the final decision on each applicant, usually within four weeks. All applicants will be notified of the outcome via email.

Application Deadlines

Closing dates are as follows:

Term 1 Intake (January 2024)
Application deadline: closed.

Term 2 Intake (April 2024)
Early round closing date: closed.
Final Application deadline: closed.

Term 3 Intake (June 2024)
Early round closing date: 29 April 2024
Final Application deadline: 3 June 2024

Term 4 Intake (September 2024)
Early round closing date: 22 July 2024
Final Application deadline: 19 August 2024

The deadline for all applications is 11.59pm AEST.

Late applications may be considered on a case-by-case basis. Please contact us for further advice.

Application Requirements

For a successful application, you will need:

  • An up-to-date CV, showing a minimum of two (2) years’ of professional work experience.
  • A copy of your undergraduate academic transcript and any postgraduate transcripts, if relevant.
  • A passport or verified document showing current citizenship / residency status.
  • An excellent command of English (copy of IELTS or TOEFL score*, where required) if you are a non-native speaker.
  • Personal statements relating to your goals and how you can contribute to the program.
  • The names and contact details of two (confidential) professional referees.

Meeting these requirements does not guarantee selection.

You are also welcome to supply additional information that you believe will strengthen your application. The School may also request additional information to assist the admission decision.

This program is only open to domestic students (Australian/NZ citizens, Australian PR visa holders or any Australian visas without study restrictions).

It is a university requirement that applicants provide evidence that they meet the published entry requirements. Uncertified documentation does not provide this evidence; however we accept uncertified documents for the purpose of selection, and reserve the right to request your original certified documentation at any time.

*For IELTS, you will need a minimum score of 7.0 overall, with no individual score less than 6.5.
For
TOEFL iBT, you will need a minimum score of 102, with a written score minimum of 24 and no individual score lower than 21.
PTE Overall score minimum of 72+, with writing skills of minimum 65 and no other communicative skill below 64

Entry Requirements

  • Two years work experience
  • An undergraduate degree or six years of work experience
  • Two confidential professional referees
  • English proficiency

For more information, visit our application FAQ's page.

Apply Now

June Applications
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June 2024 Masters
Applications close 3 June 2024
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June 2024 Graduate Diploma
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September 2024 Masters
Applications close 19 August 2024
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September 2024 Graduate Diploma
Applications close 19 August 2024
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