Generative AI for Business
Unlocking transformative potential.
Generative AI for Business Overview
Utilise Generative AI to drive growth, innovation, and a competitive edge.
65% of organisations are already regularly using Generative AI in at least one business function (McKinsey, 2024).
Used wisely, Generative AI has the potential to drive growth, nurture innovation and provide your organisation with a competitive edge.
Led by top educators from Melbourne Business School and the University of Melbourne, develop a deeper understanding of the fundamentals of Generative AI to unlock innovative applications and address the associated risks.
At the completion of the program, you will have your own practical business strategy that outlines how to integrate Generative AI with your broader business goals, ideas for where to invest, and execution plans to ensure its responsible use and long-term value.
Join our two-day program to discover the tools, and technologies to better harness the power of Generative AI in your business.
Who Should Attend the Generative AI for Business Program
Senior Executives and Business Leaders
- Those responsible for driving innovation, strategy, and decision-making within their organisations.
Managers and Decision-Makers
- Managers and decision-makers in any industry and context looking to understand Generative AI’s potential, optimise business processes, and enhance data-driven decision-making within their teams.
Generative AI for Business Key Takeaways
The Possibilities of AI & Generative AI
- Understand the tools, technologies, and opportunities available for innovation and business growth.
Formulate a Business Strategy
- Design your own practical business strategy that integrates AI & Generative AI into your organisation’s broader goals.
- Maximise return on resources and leverage opportunities.
High Impact Use Cases
- Identify high-impact use cases from specific functions (e.g. marketing, HR) and make decisions about where to best deploy Generative AI, relevant to your context.
Lead the Change
- Responsibly accelerate Generative AI adoption by enabling and empowering your people to be part of the transformation.
Responsible AI Use
- Be aware of the ethical considerations.
- Learn how to maintain regulatory compliance.
What is Generative AI?
Generative AI leverages existing artifacts to create new and realistic outputs at scale, including images, videos, music, speech, text, software code, and product designs.
Rapidly emerging as a general-purpose technology, its potential impact could rival that of the steam engine, electricity, and even the internet.
Individuals and enterprises continue to explore innovative applications for this technology—to automate processes, augment human or machine capabilities, and autonomously execute business and IT operations, leading to enhanced customer experiences and improved employee productivity. (Gartner, 2024)
Generative AI for Business Topics Covered
The program provides impactful learning by leveraging participants' unique contexts.
Demystifying Data, Analytics, & Artificial Intelligence
Cracking the Code of AI
Generative AI
Generative AI in Action
RAGs & Fine-tuning
AI Safety & Governance
AI’s Future
Building an AI Strategy
Strengthen Your Organisation's Strategic Capabilities
Melbourne Business School’s short courses help organisations develop executive alignment through consistent and productive behaviours and capabilities.
This leader-led change will empower your team to tackle any future business challenges as a united force. Melbourne Business School’s short courses are designed to build the critical skills necessary for long-term success.
By enrolling small groups in the Generative AI for Business program, your leaders can collaboratively explore transformative AI applications while gaining the insights needed to tackle emerging business challenges in a cohesive and strategic way.
For organisations enrolling multiple participants across our short courses within a 12-month period, tailored group pricing may be available. Talk to us about a customised version of this program tailored to suit your organisation's needs.
For companies to fully realise their AI ambitions, we need leaders who are well-versed in both the transformative opportunities and potential challenges of this fast-evolving technology. This program will not only help provide clarity but also inspire you to unlock its full potential.
YALÇIN AKÇAY
Program Director and Professor of Operations
When leaders go beyond the hype and get under the hood of Generative AI, they’ll be better positioned to protect their business and find sophisticated ways to secure a strategic advantage.
UJWAL KAYANDE
Program Director and Professor of Marketing
Generative AI for Business Facilitators
Yalçın Akçay
PROGRAM DIRECTOR
Yalçın is a Professor of Operations Management and serves as the Director of the Centre for Business Analytics at Melbourne Business School. He holds a dual-title PhD degree in Business Administration and Operations Research from Pennsylvania State University. Yalçın’s research focuses on revenue management, dynamic pricing, inventory management, retail operations, stochastic modelling of service and manufacturing systems.
Ujwal Kayande
PROGRAM DIRECTOR
Ujwal is a Professor at Melbourne Business School. He has a PhD in Quantitative Marketing from the University of Alberta, as well as an MBA and Bachelor of Science in Mathematics and Electronics. His research focuses on measurement and understanding market phenomena, including consumer decision making, firm actions, and competitive interactions between firms. He currently serves as an Advisor to consumer goods, data-management, AI companies and start-ups across the globe.
Jeannie Paterson
PROGRAM DIRECTOR
Jeannie is a Professor of Law and the Director of the Centre for AI and Digital Ethics at the University of Melbourne. Jeannie’s teaching and research focuses on consumer and data protection law in the context of emerging digital technologies, including issues of fairness, privacy, transparency, security and existential risk in the emergence of AI. Jeannie has a track record of consultation and collaboration with government, industry, regulators and community legal centres, as well as being a regular media commentator.
Eduard Hovy
PROGRAM DIRECTOR
Eduard is the Executive Director of the University of Melbourne’s Melbourne Connect and Professor in the School of Computing and Information Sciences. He completed a PhD in Artificial Intelligence at Yale University. After a period in Carnegie Mellon University's Language Technologies Institute, he served as a Program Manager at DARPA in Washington.
Centre for Business Analytics
Melbourne Business School is a national leader in business analytics and AI.
In 2014 we established our Centre for Business Analytics, which is at the forefront of data-informed decision making, uniting scholars, practitioners, students, and organisations driven by the challenge of leveraging data for organisational success.
Learn more
Upcoming Sessions
This is a non-residential program. The program fee covers tuition, learning materials and meals during the workshop.
If you are travelling from interstate or internationally, we recommend participants stay either on-site at Melbourne Business School (based on availability), or we can recommend a variety of partnering hotels who can offer our guests special corporate rates. Please contact us for more information.
Read our full terms and conditions and other frequently asked questions for more information.
Program Enquiry
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