Melbourne Business School Short Courses General Management Program

General Management Program

Improve the way you manage day-to-day business while building resilient teams and implementing strategic direction.

5 days

General Management Program Overview

Get a foundational understanding of strategy, marketing, finance, people and change management – and how they integrate for organisational success.

With key insights from experts in each field, our General Management Program will equip you with a framework for understanding the complexity and interrelation of challenges across your business.

The course is a great opportunity to broaden your executive skills and perspectives, while building the confidence needed to lead across different organisational functions.

Upon completion, participants will be eligible to have one elective subject waived from Melbourne Business School’s Part-time MBA program.

Who Should Attend the General Management Program?

Middle Management

  • Experienced mid-to-senior level managers who are being positioned to take on a general management role or need to develop a broader perspective.

General Managers

  • Who have recently moved into their role.

General Management Program Key Takeaways

Influence Optimal Performance

  • Increase managerial impact
  • Interpret financial data
  • Align marketing and strategy
  • Create and implement a strategic direction.

Harness Your Leadership Power

Build Better Teams

  • Build robust, resilient teams and foster collaboration.

General Management Program Topics Covered

Strategy Icon


Understand, review and develop strategic action plans for your organisation to achieve greater performance and an effective and sustainable competitive advantage.
Marketing icon


Learn how to build, manage and oversee the execution of effective marketing strategies to drive demand and business growth.
Finance icon


Understand and interpret key financial factors within your organisation to successfully evaluate and monitor your organisations financial performance.
Management icon

People and Change Management

Learn how to drive the prioritisation of people in your organisation and support critical change processes successfully.

General Management Program Success Story

I found the course to be really rewarding and learnt a lot about myself as a general manager. Aviva, the facilitator, was amazing and kept us all fully engaged for the whole week.

General Manager of Operations and People, Four Pillars Gin

Read more

General Management Program Key Facilitators

Vivek Chaudhri


Vivek consults widely to industry and government in Australia and globally. In addition to his role as Academic Director of Melbourne Business School’s Executive MBA Programs, he currently serves as a strategy advisor to the CEO of CSL and MD of Grannus Securities.

Nam Tran


Nam has a PhD in Accounting and extensive experience in providing services to clients in various industries, such as cement, brewing and beverages, and real estate.

Henry Botha


Henry has spent his career working in accountancy and finance. His passion is for helping people overcome their fear of numbers and discover the power of financial skills for the first time.

Nadia Massoud


Nadia is an internationally acclaimed Professor of Finance known for her research, teaching and expertise especially on financial intermediaries, Blockchain and Digital Currency.

Geoff Martin


Geoff worked at the highest levels of international finance before becoming an academic focusing on risk-taking by executives. He has received several research excellence awards from the University of Melbourne.

Don O'Sullivan


Don is a marketing and brand expert who studies the impact that marketing activities have on company performance. He has worked with brands including Johnson & Johnson, NAB and Nestle.

Upcoming Sessions

This is a non-residential program. The program fee covers tuition, learning materials and meals during the workshop.

As this program includes some evening activities and meals, we recommend participants stay either on-site at Melbourne Business School (based on availability) or we can recommend a variety of partnering hotels who can offer our guests special corporate rates. Please contact us for more information.

Read our full terms and conditions and other frequently asked questions for more information.


2 - 6 Sep Carlton
5 days
$14,700 AUD

Program Enquiry

Melbourne Business School’s short courses cater to:

Independent Leaders icon

Independent leaders who wish to upskill and grow their network.
Organisational Hire icon

Organisations looking to expand or deepen the capabilities of their team.
Custom Learning icon

Organisations who would like to co-design custom learning experiences.

If you have any questions about our short course portfolio or would like to arrange a volume booking, please fill out the form below with details of your enquiry and our team will respond to your request within three business days. Read our Privacy Policy.