Ujwal Kayande

Professor of Marketing, Founding Director Centre for Business Analytics

Ujwal Kayande is a Professor at Melbourne Business School.

He founded the Centre for Business Analytics and was its Director from 2014-2021. During 2022-2024, Ujwal was the Dean of the Beedie School of Business at Simon Fraser University, Canada. He has also served as a permanent or visiting faculty at Penn State University, University of Mannheim, ESSEC, Indian School of Business, the Wharton School, UNSW, and the Australian National University.

Ujwal teaches Marketing, Marketing Strategy, Digital Product Management, and Business Analytics in MBA and Executive Education programs. His research focuses on measurement and understanding market phenomena, including consumer decision making, firm actions, and competitive interactions between firms. He has published in leading international journals such as the Journal of Marketing Research, Marketing Science, Information Systems Research, International Journal of Research in Marketing, and the Journal of Retailing. He has received many teaching and research awards, including multiple MBS Teaching Excellence Awards, the Don Lehmann Award from the American Marketing Association, the IJRM Best Paper Award from the European Marketing Academy, and the Distinguished Researcher Award from the Australia-NZ Marketing Academy. Ujwal has also been recognized globally as an Academic Leader in Data Analytics by the Chief Data Officer (CDO) magazine.

He currently serves as an Advisor to L'Oréal on data, tech, and AI learning, as well as to Forethought Outcomes, a leading global marketing analytics firm. Ujwal is also an advisor to Zetaris, a data-management start-up based in Melbourne, Lauretta.io, a video AI start-up based in Singapore, and Mobident, a mobile dentistry start-up based in Bengaluru.

Ujwal has a PhD in Quantitative Marketing from the University of Alberta, as well as an MBA and Bachelor of Science in Mathematics and Electronics. In 2023, he recently completed the Institute for Corporate Directors/Rotman (University of Toronto) Directors Education Program, and obtained his ICD.D designation.

Most Notable Research

‘From academic research to marketing practice: exploring the marketing science value chain’, Roberts, JH, Kayande, U & Stremersch, S, International Journal of Research in Marketing, vol. 31, no. 2, June 2014, pp. 127–140.

‘The seeds of dissolution: discrepancy and incoherence in buyer-supplier exchange’, Wang, Q, Kayande, U & Jap, S, Marketing Science, vol. 29, no. 6, November 2010, pp. 1109–1124.

‘How incorporating feedback mechanisms in a DSS affects DSS evaluation’, Kayande, U, De Bruyn, A, Lilien, GL, Rangaswamy, A & van Bruggen, G, Information Systems Research, vol. 20, no. 4, December 2009, pp. 527–546.

‘Mapping the bounds of incoherence: how far can you go and how much will it hurt your brand?’ Kayande, U, Roberts, JH, Lilien, GL & Fong, DKH, Marketing Science, vol. 26, no. 4, July 2007, pp. 504–513.

‘Reliability assessment and optimization of marketing measurement’, Finn, A & Kayande, U, Journal of Marketing Research, vol. 34, no. 2, July 1997, pp. 262–275.


Significant Awards

Master of Business Analytics Teaching Excellence Award, 2017, Melbourne Business School.

Outstanding Reviewer Award, 2017, Journal of Marketing, American Marketing Association.

EMAC-IJRM Best Paper Award, 2015, European Marketing Academy.

Master of Business Analytics Teaching Excellence Award, 2015, Melbourne Business School.

Overall Best Paper Award, 2015, Australian-New Zealand Marketing Academy Conference, Sydney.

ERIM Top Article Award, 2015, Erasmus Research Institute of Management.

Smeal Award for MBA Teaching Excellence, 2010, Pennsylvania State University.

Distinguished Researcher Award, 2000, Australia-NZ Marketing Academy.

Donald Lehmann Award, 1998, American Marketing Association.