Faculty staff profile
Richard Speed
PhD (Loughborough), BA (Oxon)
ANZ Professor of Strategic Marketing and Associate Dean for Faculty Resources
Richard Speed works and researches across the areas of marketing and strategic management. As ANZ Professor of Strategic Marketing and Associate Dean for Faculty Resources, Richard teaches within both award and executive programs at MBS.
Richard’s research publications focus on marketing strategy and market-oriented organisations; building and sustaining valuable brands; sponsorship and applications of marketing outside the commercial domain. Widely published, Richard also serves on the editorial review board of the European Journal of Marketing, and he has acted as an occasional reviewer for numerous other publications.
Richard has consulted and presented on marketing strategy to a wide variety of international and Australian companies, as well as within the not-for-profit sector. His clients include PricewaterhouseCoopers, Ford Australia, Hewlett Packard and the Civil Aviation Safety Authority.
Recent publications and working papers
- Typology of Sponsorship Activity
- Life with Sheepdogs: Alternative Metaphorical Models of the Doctoral Research Process Revisited
- Client focus in regulatory agencies: Oxymoron or opportunity?
- Marketing Planning, Market Orientation and Business Performance
- Leveraging Sponsorship Through Cause Related Marketing: Complementarities and Conflicts
- Antecedents and Consequences of Market Orientation in Australia
- Determinants of Sports Sponsorship Response
- View all Richard 's working papers & publications

