Faculty staff profile

Dr Patrick Butler is an experienced academic, researcher and consultant whose professional expertise includes marketing thinking and practice in non-commercial contexts. His research has focused on marketing strategy, e-business, politics and public sector management issues, and has been published in many international books and journals.

Before joining Melbourne Business School, Patrick lectured at Trinity College Dublin and at the University of Ulster, Northern Ireland. He has been a Visiting Professor at Senshu University, Tokyo, and has taught and presented in both Europe and the USA. He has also worked on marketing development projects with EU and UN organisations in Russia and Africa

Patrick has consulting and executive development experience in several sectors including commercial banking, healthcare, food production and government departments. He has worked with client organisations in Ireland, Denmark, Poland and Switzerland. Among the kinds of projects he leads are business planning, assessments of service programs, market research, new product evaluations and management development seminars and workshops.