Faculty staff profile

Jody Evans

PhD, BA, BBus (Marketing) (Hons) (Monash)
Senior Lecturer - Marketing, PhD Co-ordinator

Dr Jody Evans professional expertise and research interests include international marketing, branding and retailing. Her current projects examine a range of issues including branding and retail strategy in the museum sector, a resource-based view of retail competitive advantage and performance, drivers and impediments to international retail involvement, brand orientation in the retail sector and brand strategy in buyer-supplier relationships.

Jody’s work has been widely published in both journal articles and book chapters, and she has acted as a referee for a number of leading journals. She has presented her work extensively in Australia, the USA and Europe. Jody has consulting and executive development experience in the retail sector and has worked with client organisations in the UK and Australia. Among the kinds of projects she leads are market research, strategic reviews and management development seminars and workshops.

Before joining MBS, Jody was Senior Research Fellow in the Department of Retailing and Marketing at Manchester Metropolitan University Business School. She has also worked at the Australian Centre for Retail Studies, where she was involved in a range of research and consulting projects for leading retailers in the Asia-Pacific region.