MBS Alumni Relations

Peripheral Vision: Detecting the weak signals that can make or break your firm

The periphery is the fuzzy zone at the edge of an organisation’s vision where early signals of threats and opportunities are first sensed.

Marketing Professor George Day from Wharton School of the University of Pennsylvania studied 130 firms and found that fewer than 20 percent could sense, interpret and act on these signals.

Professor Day will present his findings at a presentation on Monday 19 May.