Students and alumni meet the man behind the case
Aug, 2010
Melbourne Business School recently hosted Joe Galli, CEO of Techtronic Industries, a global leader in home and construction equipment with brands such as Milwaukee, Ryobi and Hoover.
Joe is well known to legions of MBS students and alumni who have studied his starring role in the famous Black and Decker/DeWalt marketing case study.
On August 10th students, alumni and faculty had the opportunity to have breakfast with Joe as part of the MBS Advancement Office’s events series.
Over breakfast, Joe shared personal insights into the launch of the DeWalt brand, including some details regarding the controversy surrounding the introduction of the DeWalt yellow.
In a curious twist of fate, Joe now works for Techtronic Industries and is charged with ensuring the triumph of DeWalt’s main American competitor, Milwaukee.
“It’s amazing being able to talk to Joe about the intricacies of the case in person”, says Alumni Relations Manager David Michell, himself an MBS alumnus.
Joe answered a number of questions from the audience, and shared his thoughts on a wide range of topics, from leadership and intellectual property outsourcing to Woolworth’s impending competition in the home improvement market against Bunnings.
Joe ended the session with some sage advice for senior executives; hire a great team that tells you the truth, focus on energising your colleagues and be enthused every day.
“When you meet a CEO, how many times do you walk away thinking ‘Man, what a sourpuss’?” he challenged his audience by way of example.
“There’s an energy surrounding these people,” he concluded.
As demonstrated to the audience, Joe certainly personified that energy.
Learn more about MBS Events.
Picture: (L-R) Jef van Acoleyen (President MBS Marketing Association); Michael McLean (MBA 2010, Techtronic Industries); Joe Galli (CEO Techtronic Industries.); Associate Professor Patrick Butler.
