Peripheral Vision: Detecting the weak signals that can make or break your firm
Apr, 2008
The periphery is the fuzzy zone at the edge of an organisation’s vision where early signals of threats and opportunities are first sensed.
Marketing Professor George Day from Wharton School of the University of Pennsylvania studied 130 firms and found that fewer than 20 percent could sense, interpret and act on these signals.
Professor Day will present his findings at a presentation on Monday 19 May at MBS.
Learn how firms win by asking the right questions, scanning widely, interpreting what the signals mean and acting ahead of their competitors.
A distinguished Professor, George Day has taught at leading institutions Stanford University; International Management Development Institute in Lausanne; Switzerland; and the University of Toronto, and has held visiting appointments at MIT and the Harvard Business School. He is the author of an impressive 14 books in the areas of marketing and strategic management.
Peter Danaher , Coles Myer Professor of Marketing and Retailing at MBS said:
"The Melbourne Business School is honoured to be hosting Professor George Day from the Wharton School of the University of Pennsylvania. Professor Day is widely regarded as one of the leading thinkers in the area of strategic management. He has held many important academic positions at leading institutions and liaised with business as Executive Director of the Marketing Science Institute, as well as consulting with many Fortune 100 firms. His knowledge and understanding of how firms can best use market information and dynamically react in highly competitive settings is invaluable in todays challenging business environment."
EVENT DETAILS
When: 6.30pm, Monday 19 May - presentation followed by networking drinks
Where: Coles Theatre, Melbourne Business School, 200 Leicester Street, Carlton
RSVP: Please register online by Monday 12 May.
Enquiries - events@mbs.edu
