Financial Times Global Top 10
Feb, 2012
Melbourne Business School has made the Financial Times’ global Top 10 for excellence in teaching Marketing.
The FT surveyed 20,000 alumni worldwide as part of its data-gathering for the 2012 global full-time MBA rankings, released earlier this week*. Alumni were asked to rate the teaching at their school in 10 subject areas, including accountancy and corporate strategy. See the results here.
MBS Dean Professor Zeger Degraeve said MBS’s strengths in Marketing were recognised by students, alumni and employers.
“Our marketing faculty members are renowned for their excellence in research, and their unrivalled connections with business, through their consulting and executive education work,” Professor Degraeve said.
“We’re proud of our track record in equipping marketing professionals for both Australia and the world through our MBA and Master of Marketing programs.”
MBS’s Marketing strength was recently recognised in the QS Global 200 Business School Report 2012, which rated MBS 16th globally for its marketing specialisation.
MBS Deputy Dean, Professor of Marketing Jill Klein, said the key to the quality of MBS’s Marketing courses was a diverse faculty with global experience. “Our faculty members consult to the world’s leading luxury brands as well as global companies in sectors like banking, pharmaceuticals and FMCG, and government and the not-for-profit sector.”
MBS was the only Australian school to earn a top 10 place in the FT alumni subject ratings. Other schools in the top 10 for Marketing were Kellogg (No. 1), Kelley (no. 2) and Fuqua (No.3).
*Alumni subject ratings were not used to compile schools’ overall FT ranking. MBS’s overall 2012 MBA ranking for the full-time MBA was 46.
Find out more about Marketing @ MBS:
Master of Marketing: http://www.mbs.edu/go/degree-programs/marketing-programs
MBS Executive Education intensive program: Marketing: Designing and Implementing Winning Strategies
Associate Professor Mark Ritson’s regular column in Marketing Week (UK)
