Marketing

Brief summaries of individual research topics (where available) are linked to each core research heading.

 

Consumer behaviour

  • Mark Ritson
  • Brian Gibbs
  • Les Johnson
  • Pat Auger
  • Jill Klein

Brand management

  • Richard Speed
  • Mark Ritson
  • Jody Evans
  • Les Johnson
  • Don O'Sullivan

International marketing

  • Jody Evans
  • Les Johnson
  • Doug Dow
  • Lawrence Welch

Market research

  • Richard Speed
  • Mark Ritson
  • Patrick Bulter
  • Don O'Sullivan
  • Les Johnson
  • Pat Auger

Marketing engineering

  • Les Johnson
  • Michael Smith
  • Chris Lloyd

Services marketing

  • Patrick Butler
  • Don O'Sullivan
  • Brian Gibbs
  • Les Johnson

Retailing

  • Jody Evans
  • Les Johnson
  • Richard Speed

Not-for-profit marketing

  • Patrick Bulter
  • Jody Evans

For further information or contact details:
Elisabeth Lopez, +61 3 9349 8335, +61 (0) 439 691 891, elisabeth.lopez@mbs.edu