Marketing: The Strategic Edge
For
Middle or senior managers responsible for marketing and sales strategies
Focus
Learn about market-led strategies where competitive advantage is developed from a superior understanding of what target customers value and desire. These strategies provide input into a market leadership and profitability model (based on customer franchise)
Benefits
You can apply new frameworks, tools and techniques in your organisation to enhance market or customer segmentation (based on loyalty factors). Loyalty and superior returns can be achieved through the use of tools that promote and manage the creation and delivery of continuous, superior customer value. Learnings are relevant and transferable to your action plan as we use live case studies in small group discussions
Format
Three days (residential)
Location
Leader
Peter Wilton
Dates
| Program dates | Location | Fees (incl. GST) | Availability | Next step |
|---|---|---|---|---|
| NB: Online enrolments must be paid online and will be valid upon successful payment | ||||
| 19-Nov-08 - 21-Nov-08 | Mt Eliza | A$6,052.00 | Open | Enrol & pay online |
Enrolment
To enrol and register online please click the Next Step option above, or you can download an application form.
More information
For further information, please contact our National Enquiry Centre:
Toll free 1800 00 66 80 (AEST business hours)
Telephone +61 3 9349 8788
Facsimile +61 3 9349 8799
programs@mbs.edu
