Futurebrand: Country Brand Index
| Start date | 25-Feb-10 - 6:00 PM |
|---|---|
| End date | 25-Feb-10 - 8:00 PM |
| Venue | MBS |
| Address |
Melbourne Business School 200 Leicester Street Carlton, Vic Australia ![[ Gmaps marker icon ]](/i/gmap_marker_default.gif "Click to view the map")
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| Status | Open |
| RSVP | 24-Feb-10 |
| Cost | This is a free event with a cash bar following the presentation |
| Contact | Nadia La Rosa |
| Registration | No longer accepting registrations |
2009 saw the end of Australia’s domination of the top spot in FutureBrand’s Country Brand Index. Unseated by North American heavyweights USA and Canada, Australia is now ranked the 3rd best nation brand. What does this mean for Australian businesses? And can a country even be a brand?
Find out at MBS Marketing Association's upcoming event, where FutureBrand’s Strategy Director Erminio Putignano will highlight the importance of country branding, and discuss the implications of the latest international ranking.
Erminio is Managing Director and Head of Strategy at FutureBrand Australia.Since joining FutureBrand, Erminio has worked on the creation of new brands in Australia and India across a broad range of industries, including media, resources, finance, retail, FMCG and sport. He has been a lecturer with the Istituto Europeo di Design and Bocconi University in Milan. In 2008 he was appointed adjunct professor at RMIT University in Melbourne.
