Disrupting common thought
| Start date | 27-May-10 - 6:15 PM |
|---|---|
| End date | 27-May-10 - 9:15 PM |
| Venue | Melbourne Business School |
| Address |
Coles Theatre 200 Leicester Street Melbourne, VIC Australia ![[ Gmaps marker icon ]](/i/gmap_marker_default.gif "Click to view the map")
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| Status | Open |
| RSVP | 25-May-10 |
| Cost | This is a free event with a cash bar open after the presentation |
| Contact | m.charles@mbs.edu |
| Registration | No longer accepting registrations |
Disrupting Common Thought
MBS and the Marketing Association are delighted to host, Andrew Scott, Managing Director of Whybin\TBWA\Tequila Melbourne who will profile a number of WHYBIN\TBWA’s internationally recognised advertising and marketing campaigns from the last few years. Utilising the organisation’s Disruption® methodology, Andrew will step through how the agency has overturned conventions and shaken up the marketplace of some of the world’s leading brands.
Highlighting campaigns for household names such as PEDIGREE and NISSAN, Andrew shows how good ideas become great. He will be discussing that it is important to ‘disrupt’ commonly held business beliefs, uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and identifying those which get in the way of creative thought.
Andrew will demonstrate how WHYBIN\TBWA shatters conventions and forges new vision of products, brands and services – creating award-winning campaigns along the way.
