Telling the financial story
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Richard Parker
Program Director, Mt Eliza Executive Education This presentation examines how operational decisions and marketing decisions made in organisations have an impact on the financial outcomes of a business. Richard Parker, Program Director at Mt Eliza Executive Education, uses the financial story of Woolworths to demonstrate to the audience how key management decisions are linked to the financial results of organisations. Parker uses accounting data and information to build an economic model that links the operational and marketing strategy decisions together. The model can be applied to any organisation.
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