Sustainability and long term profitability
|
Dr Robert Burke
Program Director A strategist and futurist, Dr Robert Burke shares his insights as to how and why organisations must embrace a sustainable business model. Throughout history business has put short-term growth ahead of environmental sustainability. However, corporations must rethink how they do business, consider all stakeholders beyond shareholders, their approach to strategy development and execution, and take a strategic leadership role in these critical areas. This paradigm shift is best for sustainability and long term profitability and the responsibility is on today's organisations to effect these changes because they have the power to do so.
Running time 28:08 minutes
|
