Program structure

The Master of Marketing course is delivered on a part-time study basis only, unless undertaken as part of the dual degree MBA/Master of Marketing.

The Part-time Master of Marketing course comprises thirteen subjects. Nine of these are compulsory, covering general management and specialised marketing subjects, including a one week intensive subject at the beginning of the program. The remaining four subjects may be selected from marketing-related electives.

Our academic calendar comprises three 13-week terms each year - 12 weeks of teaching and a final examination week. Between Terms 1 and 2 and between Terms 2 and 3 there is a two-week holiday period, and there is a six-week holiday over the December and January period.

Students interested in undertaking the Master of Marketing should be aware that a significant amount of teaching (for part-time study) is on Saturdays and attendance at all core and elective classes is mandatory.

Part-time Master of Marketing study plan

TermYear One SubjectsYear Two Subjects
1st
  • World of Management (Marketing) - 1 week intensive
  • Accounting for Managers
  • Managing People for High Performance
  • Marketing Research
  • Marketing Elective
2nd
  • Marketing
  • Consumer Behaviour
  • Marketing Elective
  • Marketing Elective
3rd
  • Data and Decisions
  • Managerial Economics
  • Marketing Elective
  • Choose one of Marketing Strategy or Masterclass in Marketing