Program structure

The Master of Marketing course comprises thirteen subjects. Nine of these are compulsory, covering general management and specialised marketing subjects, including a one week intensive subject at the beginning of the program. The remaining four subjects may be selected from marketing-related electives. The Master of Marketing can be completed part-time in two years (six terms) or full-time in one year. Part-time students are given an extra two terms, or a total of eight consecutive terms, to finish the program, giving them the flexibility to take a term off or to study at a slower rate.

Our academic calendar comprises three 13-week terms each year - 12 weeks of teaching and a final examination week. Between Terms 1 and 2 and between Terms 2 and 3 there is a two-week holiday period, and there is a six-week holiday over the December and January period.

Students interested in undertaking the Master of Marketing should be aware that a significant amount of teaching (for part-time study) is on Saturdays and attendance at all core and elective classes is mandatory.

Part-time Master of Marketing study plan

TermYear One SubjectsYear Two Subjects
1st
  • World of Management (Marketing) - 1 week intensive
  • Accounting for Managers
  • Managing People for High Performance
  • Marketing Research
  • Marketing Elective
2nd
  • Marketing
  • Consumer Behaviour
  • Marketing Elective
  • Marketing Elective
3rd
  • Data and Decisions
  • Managerial Economics
  • Marketing Elective
  • Choose one of Marketing Strategy or Masterclass in Marketing

Full-time Master of Marketing study plan

TermYear One Subjects
1st
  • World of Management (Marketing) - 2 week intensive
  • Accounting for Managers
  • Managing People for High Performance
  • Marketing
2nd
  • Market Research
  • Consumer Behaviour
  • Marketing Elective 1
  • Data and Decisions
  • Managerial Economics
3rd
  • Marketing Strategy or
  • Marketing Masterclass
  • Marketing Elective 2
  • Marketing Elective 3
  • Marketing Elective 4