Master of Marketing
As firms demand answers and accountability from their marketing departments, marketing professionals see the need for professional qualifications of the highest standard. Successful marketers today must understand the traditional domain of marketing such as brand management, promotional strategies, channel relationships and product positioning. But they also require the skills to manage and lead teams, to communicate effectively in the language of economics, finance and organisational change, and to understand the implications of the environmental change with which they are confronted.
The Master of Marketing program is designed to deliver these skills and understanding. We work with marketing professionals and those from other backgrounds who work in marketing-related industries to build skills, understanding and confidence. Our students are drawn from blue chip companies, from marketing specialists, from giant multinationals and from boutique operations. They come from the private, government and the not for profit sectors. Their backgrounds vary widely, but all are seeking an enhanced set of marketing skills which can be applied quickly to their working life. Our selection standards are high because we recognise that students learn as much from each other as they do from our faculty.
Our Master of Marketing program puts the quality that has built Melbourne Business School as the leading business school in the Asia Pacific region at the service of the marketing community.
The key features
- A commitment to outstanding teaching, delivered by passionate and expert faculty recruited from around the world for their reputation as scholars and as teachers.
- Unrivalled relationships with the business community.
- One of the highest ranking Business School in Australia*
- The Graduate Business School of the University of Melbourne – the country’s leading research University.
- Diverse and high calibre student body.
- Alumni network of over 10,000 MBS graduates representing more than 50 countries.
- Located in a purpose-built, leading educational facility in the heart of Melbourne.
The Master of Marketing program is designed to provide its graduates with the academic foundations, the application competencies, the professional confidence and the high-level connections their careers demand.
The Master of Marketing equips marketing managers with an understanding of:
- the nature of markets in a dynamic, global, information-intensive environment;
- the cutting-edge concepts, processes and managerial frameworks of marketing;
- the changing nature of marketing management theory and practice, and
- the competence to apply tools and techniques for marketing analysis, planning, implementation and evaluation.
The course is intended for intelligent, ambitious and committed people who are exploring or developing career opportunities in the marketing profession, or who work closely with marketing professionals in their management roles.
The Master of Marketing degree at Melbourne Business School is awarded by the University of Melbourne.
As you make important decisions about postgraduate marketing education, please come and join us at one of our Information Sessions. This is a great way to meet faculty and current students, mix with other prospective students, and ask any specific questions you might have.
We look forward to meeting you soon.
Associate Professor Patrick Butler
Director - Marketing programs
*London 'Financial Times' (FT) rankings 2007
