Case studies
| A Case Study of the New Zealand Dairy Industry | |
|---|---|
| Case number | 373 |
| Year | 1997 |
| Discipline | Marketing |
| Pages | 17 |
| Authors | Selvarajah C T |
| Affiliation | Massey University |
| Subject | Environment Economics International Competitiveness Milk Industry Issues Monopoly Marketing |
The NZ dairy industry operates through a single board and has to remain highly competitive in the international markets where regulated and subsidised foreign competitors also operate. This case can be used in classroom settling to illustrate concepts and issues related to monopoly marketing in a highly competitive global market place.
