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Chris Lloyd

Professor (Business Statistics)
PhD, BSc (Hons) (Melbourne)

Nationality: Australian

Phone Number: +61 3 9349 8228

Email: c.lloyd@mbs.edu

Link to personal site

With an international academic and consulting career, Professor Chris Lloyd has applied his expertise in the fields of statistics, data analysis and market research within both academic and business environments.

Chris' research interests are in the analysis of categorical data, especially in classification methods, which have seen wide application in marketing research. Chris' papers and articles have been published in Journal of the American Statistical Association, Journal of the Royal Society and Strategic Management journal, and he is the author of a graduate level textbook on categorical data analysis.

Prior to joining Melbourne Business School, Chris held a number of other senior academic positions at institutions including the Australian Graduate School of Management, the University of Hong Kong, the University of Waterloo and London's Imperial College.

Chris has consulted widely on behalf of the scientific community, as well as for several prominent legal firms. He is managing editor and joint theory and methods editor of the Australian and New Zealand Journal of Statistics.

Teaching Areas	Research Areas
MBS Teaching Area Full-time MBA Part-time MBA Marketing Executive MBA	MBS Research Area Choice Modelling Econometrics Marketing Engineering Performance Measurement Statistics and Data Analysis